Case Study
Beauty Core
Client — We Are Monty
Beauty Core
Client — We Are Monty
Beauty Core is a skincare brand with a focus on regeneration and anti-ageing, founded by trained pharmacist Jelena Miladinovic-Delic. Jelena has combined her science background with nature to create natural products with no parabens, paraffins or petrolatum.
Wanting to elevate their online presence, we helped create a look and feel for the brand that would translate well on social media without alienating the 40-70 age customer demographic, whilst being educational and engaging. With an existing logo and primary typeface, our focus was on building a brand identity through typography use, colour and art direction.
Wanting to elevate their online presence, we helped create a look and feel for the brand that would translate well on social media without alienating the 40-70 age customer demographic, whilst being educational and engaging. With an existing logo and primary typeface, our focus was on building a brand identity through typography use, colour and art direction.
Deliverables — social assets
After the brand colours, type and art direction were established, the social assets could be created to bring the new brand direction to life.
Outcome
— Increase in followers by 467%
— Increase in impressions by over 700%
— Engagement rate on average was 5.2% which is 210.4% higher than before the brand re-work
Outcome
— Increase in followers by 467%
— Increase in impressions by over 700%
— Engagement rate on average was 5.2% which is 210.4% higher than before the brand re-work
