Evans, Arcadia
SS/AW Gift cards
SS/AW Gift cards
Evans is a plus-size woman’s clothing brand. Evans wanted to refresh its in-store gift card offering, which would cover both Autumn/Winter and Spring/Summer seasons.
We designed 3x Autumn Winter and 3x Spring Summer to create a set of six to span across the year, offering options for the customer to choose from.
The deliverables included a still life shoot with images to be used for advertising the gift cards throughout the store. All gift cards used Foilco hot foil to give the cards a more tactile finish and to elevate the cards into more giftable end products.
Deliverables — gift card enclosure, envelopes, physical gift card, sealing stickers, gift card still life shoot
We designed 3x Autumn Winter and 3x Spring Summer to create a set of six to span across the year, offering options for the customer to choose from.
The deliverables included a still life shoot with images to be used for advertising the gift cards throughout the store. All gift cards used Foilco hot foil to give the cards a more tactile finish and to elevate the cards into more giftable end products.
Deliverables — gift card enclosure, envelopes, physical gift card, sealing stickers, gift card still life shoot
Festive gift card
In addition, they wanted to add a specific festive gift card to the offering, without alienating customers who do not celebrate Christmas for cultural reasons.
CREDITS
Client
Evans, Arcadia
Evans, Arcadia
Design + Art Direction
Sara Cane
Emma Weber
Artworking
Emily Wheeler
Foiling
Foilco
Sara Cane
Emma Weber
Artworking
Emily Wheeler
Foiling
Foilco
Services
— Graphic Design
— Typography
— Print Finishes
— Art Direction
— Pantone Matching
— Graphic Design
— Typography
— Print Finishes
— Art Direction
— Pantone Matching