Case Study
Vi Training Gym
Client — We Are Monty
Vi Training Gym
Client — We Are Monty
Vi Training Gym is an inclusive and welcoming small group personal training studio and coffee bar. With expert trainers, top equipment and an engaging environment, they opened on Eton High St in 2022.
As Vi was brand-spanking-new, they needed a strong brand identity first and foremost. We worked with their budget to produce a logo, accompanying typeface pairing and colour palette to establish a strong look and feel as the base for their social presence.
As Vi was brand-spanking-new, they needed a strong brand identity first and foremost. We worked with their budget to produce a logo, accompanying typeface pairing and colour palette to establish a strong look and feel as the base for their social presence.
Deliverables — logo, accompanying typeface, colour palette, social assets
With the inclusive atmosphere of the gym, the aesthetic needed to stay neutral, welcoming and unintimidating, while still showcasing the range that the gym has to offer. Bringing together all the preliminary brand work from the first stage, the look and feel for the brand was brought to life on Instagram using strong typography, a consistent colour palette and a mix of black and white and colour imagery.
Outcome
— Over half a million impressions in short period of time
— Over 12,000 engagements
— Engagement rate has continued to increase above 2.5%
Outcome
— Over half a million impressions in short period of time
— Over 12,000 engagements
— Engagement rate has continued to increase above 2.5%
